CO2 Coalition Marketing & Outreach Manager

Job Description

The Marketing & Outreach Manager reports to the Executive Director. This role focuses on digital advertising for both CO₂ Coalition and CO₂ Learning Center social media, managing CO₂ Learning Center tasks, including CO₂ Learning Center convention and event preparation. The individual must be highly organized, detail-oriented, and fully aligned with the Coalition’s mission.

Digital Campaigns

• Manage digital advertising campaigns for the CO₂ Coalition and CO₂ Learning Center, working with the Executive Director and possibly with an advertising agency to create and execute targeted campaigns
• Plan and execute social media ad buys across platforms including Facebook, Instagram, X, Rumble, and YouTube
• Research additional platforms and strategies for mass distribution of CO₂ Coalition and CO₂ Learning Center messaging
• Assist in the creation of messages for targeted digital media campaigns with Executive Director and Multimedia & Outreach Manager
• Monitor ad analytics from ad buys and produce reports when requested by the Executive Director
• Research other possible platforms as well as advertising opportunities
• Assist in creation of digital ads with Visual Arts Advisor and Multimedia & Outreach Manager to advertise CO₂ Learning Center materials with homeschool association websites and other organizations

CO₂ Learning Center Promotion Duties

Website:

Manage the CO₂ Learning Center (LC) website to include:

• adding new books (link to store and add PDF)
• Add book PDF
• Upload new videos
• Add book and video lesson plans
• Add new Fun Facts
• Add other items as assigned by Executive Director, Education Committee Chairman, or Senior Education Advisor
• Add newsletter mailing list signups (on CO₂ Learning Center website and Shopify store) to Constant Contact

Social Media:

• Oversee creation of engaging and attractive content for Facebook, Instagram, X, Rumble, YouTube, and other platforms that communicates CO₂ Learning Center mission and message and promotion of materials and CO₂ Learning Center website.
• Post and/or schedule social media content to multiple platforms
• Research other possible platforms and how to mass post our messages
• Monitor analytics as needed and produce reports when requested by the Executive Director
• Compensation

Publications:

• Assist the Senior Education Advisor on lesson plans (format, upload to website, print)
• Email contacts made at conventions to offer free science education materials
• Work with Education Committee to edit all new books and send to Senior Advisor and Executive Director for final edits
• Obtain quotes for Learning Center books, approve proofs, as well as place and oversee orders
• Ensure backup of all documents on CO₂ Coalition’s SharePoint and external hard drive
• Create all ISBNs and QR codes for books
• Create Kindle versions of all books (with Zoom-in feature on images) and add all Kindle documents to the Amazon account
• Mail newly printed books to Education Committee Members

Conventions & Events:

• Oversee the planning and preparation for all CO₂ Coalition and CO₂ Learning Center conventions and events
• Prepare packets
• Ship materials from warehouse to office
• Develop and manage the conference schedule for external events the Learning Center is attending and conferences it is hosting
• Oversee Operations Associate with convention-related tasks
• Attend and exhibit at conferences as needed (multiple events planned annually across states)
• Prepare and present a report after each convention/event to share with the Education Committee

Store:

• Manage Shopify account that hosts the CO₂ Learning Center store and all orders
• Manage Print-Bind-Ship account, the fulfillment company for our LC books
• Add newsletter mailing list signups (on CO₂ Learning Center website and Shopify store) to Constant Contact
• Assist in the design and ordering of CO₂ Learning Center brand merchandise
• Research potential marketing materials for the store, conventions, and other marketing purposes

Outreach:

• Research advertising opportunities with homeschool association magazines, websites, and other organizations
• Meet allied groups and leaders to promote Learning Center education materials
• Manage postcard mailing project, with Executive Director oversight, to build a contact list for homeschool groups, private schools, and charter schools
• Design postcards for direct mail to inform schools and groups of education materials and the CO₂ Learning Center website
• Oversee distribution of CO₂ meters to classroom teachers and homeschool groups

Other:

• Prepare for Education Committee meetings to provide updates on all projects
• Assist the Executive Director in developing and execution of a scholarship program.
• Support and assist Executive Director and staff as needed

Salary and Benefits:

This position is structured as a full-time position with benefits. Salary will be commensurate with experience. Benefits include:

• Healthcare, Vision, and Dental Insurance
• Paid vacation, holidays, and sick days
• Paid jury and bereavement leave
• Retirement matching contribution
• Parking or transportation subsidy

Office Location and Dress Code:

The office is near the Dunn Loring Metro stop. Work is to be conducted during normal 9 am-5 pm business hours with occasional, but infrequent, work in the evenings and on weekends. This position can be hybrid with the possibility of two to three days working remotely.

The office dress code is business casual, but outside appointments may require formal business attire.

Application Instructions:

Qualified candidates should email the following application materials to Executive Director Angela Wheeler at wheeler@co2coalition.org:

• Resume
• Cover letter detailing your interest in the position and your alignment with CO₂ Coalition’s mission
• Contact information, including both email and phone, for two references

Office Location

2677 Prosperity Ave, Fairfax, VA  22031